DDA Successfully Joins the Design Resource Pool of Huazhu Group
On the occasion of the Dragon Boat Festival, DDA has welcomed good news: it has successfully joined the Design Resource Pool of Huazhu Group. In the future, it will join hands with Huazhu Group for symbiotic development!
Huazhu Group is a leading global hotel group operating 29 hotel and apartment brands, covering the market from luxury to economy. Its brands include: Steigenberger/Steigenberger Icon, Fengming Songpin, Grand Yuelai, Blossom House, Crystal, 漫心 (Manxin), Melia/Melia International, MAXX by STEIGENBERGER, Intercity, Mercure, Ji Hotel, Orange Hotel, Starway, CitiGO, Hanting, ibis, Haiyou, Hello, Cityhome Apartments, etc. It also has cooperative brands such as Novotel, Grand Mercure, and Citadines.
Since 2014, Huazhu Group has signed a long-term strategic alliance agreement with Accor Group, planning to jointly develop hotel business in China. According to the agreement, Accor's economy hotel business was gradually integrated into Huazhu's hotel network. Huazhu became the master franchisee of Mercure, ibis Styles, and ibis brands in mainland China, Taiwan, China, and Mongolia, and jointly developed Grand Mercure and Novotel brands with Accor in these regions.
With years of deep cultivation in the hotel design industry, DDA has been highly recognized by major hotel brands under Accor Group. With its strong design strength, it has completed multiple landmark hotel projects with industry influence, including Zhengzhou Xintian Grand Mercure Hotel, Guangzhou Grand Mercure Hotel, Changchun Mercure, Shenzhen Pinghu Mercure, Huizhou Xunliao Bay ibis Hotel, and a series of outstanding hotel design projects.
This cooperation is an inevitable result of the win-win development of both sides and the starting point of new trends and layouts. Let's look forward to the new works of DDA in collaboration with Huazhu Group.
